SMA Crown Confidential: 
Our Clients

SMA Crown Confidential Clients - The Hybrid Executive

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​Clients of the SMA Crown Confidential can be called The Hybrid Executive type. These are sophisticated individuals whether from corporate or private background who embody both 'Old Money' refinement, tradition, and legacy, and 'New Money' innovation, creativity, and drive. They do not clearly belong to either of the worlds but distinctly combine the elements of both. The 'Old Money' elements do not necessarily have to come from The Hybrid Executives' background or roots. They can very well be a part of their personality traits. ​​​

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The Hybrid Executive:

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• Appreciates the refinement and cultural depth of Old Money traditions

• Embraces the innovation and efficiency of the Digital era

• Values both heritage preservation and contemporary relevance

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​Although The Hybrid Executive can be found in any professional or private arena, SMA Crown Confidential focuses on HNWIs and Affluent Executives of aristocratic nature, whether stemming from their background, ancestry, or simply from their personal philosophy and way of living.

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The choice is conditioned by Seraphina's experience, knowledge, and preferences which combine her work with Bond Street antique jewellery dealers and such international Auction Houses as Christies, Bonhams, and Sothebys, her own ancestry and background, and her love for refinement and elegance.