SMA Crown Confidential:
Our News and Updates

A little more than a year ago, when I got acquainted with AI, in particular started training Bespoke AI Assistants/Concierges for the luxury hospitality as a Co-Partner of the  BCS , I came across a commonly spread notion of an AI ‘hallucinating’. ‘Hallucinating’ in the context of  LLMs  and  AI Assistant s means some errors in judgement presented as facts by the AI or mixing up some facts to produce a certain picture or opinion which can be misleading. This greatly amused me

In March 2025, while working on the  BCS-As  (Bespoke Customer Service Agents) as a part of the Be Customer Smart portfolio for luxury hotels I realised that AI Agents can be created to resemble some well-known movie or book characters such as, for example,  Mr. Carson  (Downton Abbey), or Ksenia Baskakova ( Гостиница Россия  TV series). For, they are not only impeccable in what they do or how they serve, but also unforgettable and so attractive in their uniqueness. Real pers

Sometimes, growth on a personal level can lead to forming a foundation for a business idea. Three years ago, I started a self-discovery journey related to my roots and ancestry. This not only led me to solving the mystery of my background and birth but also allowed me to uncover my three capabilities — vision, intuition, and logic, — which I always had but was not consciously aware of. I used all three in my family-related investigations, and later realised this VIL approach