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SMA Crown Confidential:
Our News and Updates


AI ‘Imperfection’ Keeps Executives Tuned In
A little more than a year ago, when I got acquainted with AI, in particular started training Bespoke AI Assistants/Concierges for the luxury hospitality as a Co-Partner of the BCS , I came across a commonly spread notion of an AI ‘hallucinating’. ‘Hallucinating’ in the context of LLMs and AI Assistant s means some errors in judgement presented as facts by the AI or mixing up some facts to produce a certain picture or opinion which can be misleading. This greatly amused me
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New Generation of Digital Confidantes
A year ago, right at the same time before Christmas I have put together AI predictions for 2025 and posted it on Be Customer Smart site and BCS LinkedIn group . One of the predictions for 2025 was more specialised and task focused AI Assistants/Agents. In March 2025, I was working as BCS Co-Partner on development of specialised AI Concierges for luxury hospitality, in particular luxury hotels. In short, this concerned each area of the hotel’s services having its own dedica
2 min read


Bespoke AI Executive Assistants — The VIL methodology
Sometimes, growth on a personal level can lead to forming a foundation for a business idea. Three years ago, I started a self-discovery journey related to my roots and ancestry. This not only led me to solving the mystery of my background and birth but also allowed me to uncover my three capabilities — vision, intuition, and logic, — which I always had but was not consciously aware of. I used all three in my family-related investigations, and later realised this VIL approach
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