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SMA Crown Confidential:
Our News and Updates


Character is Everything!
In March 2025, while working on the BCS-As (Bespoke Customer Service Agents) as a part of the Be Customer Smart portfolio for luxury hotels I realised that AI Agents can be created to resemble some well-known movie or book characters such as, for example, Mr. Carson (Downton Abbey), or Ksenia Baskakova ( Гостиница Россия TV series). For, they are not only impeccable in what they do or how they serve, but also unforgettable and so attractive in their uniqueness. Real pers
2 min read
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